It's one thing to launch your own luxury brand. It's another to position it to take shots at some of the oldest and most revered names in the business right out of the gate. But that's just what Hyundai's Genesis brand is doing in revealing its Hybrid Sport Sedan Concept, which debuted at the New York Auto Show.
The prototype by nature is a swing at luxury convention. From its Athletic Elegance design language to its innovative hybrid powertrain, the concept is a visual and innovative departure from the premium vehicles of today. Set to foretell the G70 entry-level luxury sedan which will debut soon, we're more excited about his accessible take on the upscale segments than ever before.
You can also get a refresher on our preferred automaker's take on luxury at our Hyundai dealership in Grand Rapids, MI. Contact us at our showroom by phone or email at your convenience, and we'll help you figure out the model, trim, and options that best fit you and your driving needs.
